A daring attempt by Chery Automobile to conquer the iconic Tianmen Mountain "Heavenly Ladder" took an unexpected turn, leaving many questioning the safety and ethics of such challenges.
On November 12th, a Chery Fulwin X3L, a powerful off-road vehicle, faced a daunting task: ascending the 999 steep and narrow steps of the Heavenly Ladder. However, the vehicle's journey ended in disappointment as it slid back, colliding with the protective railing. This incident, witnessed by numerous onlookers and captured on video, has sparked a heated debate.
The Tianmen Mountain challenge is no ordinary feat. With its extreme gradient, wet steps, and a vertical drop of 150 meters, it's a test even for the most capable off-roaders. Yet, Chery's Executive Vice President had boldly declared the vehicle's potential, only to see it falter.
Eyewitnesses described the vehicle's struggle, stating it remained stationary for hours. A local tour guide confirmed the closure of the Heavenly Ladder to tourists during the Chery event, highlighting the exclusive access granted to the automotive giant.
But here's where it gets controversial: the use of a public scenic area for such a risky endeavor. The incident has raised concerns about safety and the potential impact on natural environments. Chery's apology acknowledged their oversight, admitting to underestimating the risks and the impact on the Tianmen Mountain site.
Chery's statement attributed the accident to a technical failure, citing the unexpected detachment of a shackle from the safety rope's anchor point. This led to a chain of events resulting in the vehicle's slide and collision. Thankfully, no personnel were harmed, and the company has pledged to repair the damage and take full responsibility.
This incident leaves us with thought-provoking questions: Should scenic areas be used for such promotional events? How can we ensure the safety of both participants and the environment? Share your thoughts in the comments below. Let's discuss and learn from this controversial episode.
